How it works

How your Visibility Score works

Your score is a simple 0–100 grade for how easy it is for customers to find, trust, and contact your business online. Here's exactly what goes into it — in plain English.

The 8 things we check

Every business is scored on the same 8 areas. Each is worth a set number of points — they add up to 100. The more important the area, the more it's worth.

Getting Found on Google

18 pts

How easily customers find you when they search.

You earn points for things like: Your Google Business Profile is set up and complete · You show up when people search your name and service · Your name, address & phone match across the web.

Your Website Experience

16 pts

Whether your site is fast, modern, and works on phones.

You earn points for things like: Your website loads and works · Your site works well on phones · Your site loads fast.

Turning Visitors Into Calls

13 pts

How easy you make it to actually contact you.

You earn points for things like: Customers can tap to call you instantly · Your site makes the next step obvious · People can contact you through a working form.

Reputation & Reviews

15 pts

What people see about your reputation online.

You earn points for things like: You have a healthy number of Google reviews · You have reviews beyond Google too · Your star rating is strong.

Showing Up in AI Search

12 pts

Whether AI tools like ChatGPT recommend you.

You earn points for things like: Your site gives Google structured info about you · Your site answers the questions customers ask · You're listed on sites AI tools trust.

Social Media Presence

8 pts

Whether you're active and consistent on social.

You earn points for things like: You have an active social profile · You've posted on social recently · Your branding is consistent across platforms.

Advertising Presence

8 pts

Whether you're running ads to bring in new customers.

You earn points for things like: You're running ads to attract customers · You have a dedicated offer/landing page.

Measuring What Works

10 pts

Whether you can see where your leads come from.

You earn points for things like: You can see your website traffic · You track which visits turn into leads · You capture leads on your site.

What your number means

85–100
Dominating
You're showing up everywhere customers look. This is the top tier — keep it up.
70–84
Strong
You're in good shape and easy to find. A few tweaks would put you in the top tier.
50–69
Getting There
Customers can find you — but you're leaving calls on the table. The fixes below are where the money is.
30–49
Hard to Find
Most customers searching for what you do aren't finding you yet. The good news: that's very fixable.
0–29
Nearly Invisible
Right now you're almost impossible to find online. There's huge room to grow — and a clear path to do it.

Two promises

We never make up a number

We only score what we can actually verify from real sources — your website, Google, your reviews. If we can't confirm something, we don't guess and we don't count it against you.

A real person reviews it

Anything our tool can't check automatically goes to Julian at JPAX, who reviews it by hand. Your corrected score lands in your inbox within 24 hours.

Get my Visibility Score →